AI Lullaby

AI Lullaby tells the extraordinary story of how technology helped restore something many families take for granted: a father's voice. In partnership with the Scott-Morgan Foundation, ElevenLabs, D-ID and Irisbond, we documented how cutting-edge AI, eye-tracking technology and a hyperrealistic digital avatar enabled a father living with ALS to continue singing lullabies, telling stories and sharing moments of love with his children, even after losing his ability to speak.

The film explores the profoundly human side of artificial intelligence, demonstrating how technology can preserve connection, dignity and legacy in the face of unimaginable challenges. By focusing on the emotional impact rather than the technology itself, the campaign showcased AI's potential to empower people and redefine what is possible for those living with neurodegenerative diseases.