News & white papers
White paper ·
From Awareness To Evidence: The New Era Of Storytelling For CMOs & CDOs
Great nonprofit storytelling should do more than raise awareness. It should show what actually changed. We explore how nonprofits can combine powerful human stories with evidence, measurable outcomes and real world impact to build trust, inspire donors and prove why their work matters.
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News ·
The Authenticity Premium: Why human stories will become more valuable in the age of AI
As AI makes content faster and easier to create, authentic human stories are becoming more valuable than ever. We explore why nonprofits have a unique advantage in the age of AI, and how real people, real experiences and honest storytelling can build trust, deepen connections and inspire action.
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News ·
The Content Efficiency Gap
Nonprofits have more opportunities than ever to connect with supporters, but traditional campaign-by-campaign content models are holding them back. We explore how always-on storytelling, smarter production and AI can help nonprofits create better content faster, reach audiences 24/7 and make every content dollar work harder.
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